I have to go and get more cards, a woman, said to me at a networking event recently. Her aim was to collect as many cards and give her card out to as many people as possible. It makes me wonder if people wallpaper their offices with all these cards…..
Another woman, same event, said she collects perhaps six business cards. She might only talk to a handful of people at an event. Yet she was responsible for bringing 15 people to the event.
I met that woman at an earlier networking event, and we had a great rapport and have worked together ever since. Part of me dislikes networking events, and the thought that some people only want to talk to you because they believe they can sell something to you. Part of me likes these events because you meet people who are working hard
at their businesses, and when you work alone, it’s good to go out and interact. Sometimes you meet people with whom you will never do business because you don’t need their product and they don’t need yours but you can share experiences and perspectives that may help you see things in different ways.
I attended an event early in the year and chatted to a very friendly, and funny woman. She followed up with an email the next day. A couple of weeks later a timeshare sales representative called me and said my friend had recommended me. My friend was the funny and friendly woman I had met once. It’s no way to win friends or business. and I exchange cards only after rapport is established. And sometimes it’s OK not to exchange cards and just have a conversation in the moment.
There’s an event for businesswoman I attend once a month, and I never pick up business from it, even when I was the guest speaker. Last time the guest speaker spoke about astrology for business, and the serious ex-Financial Times and Australian Financial Review part of me was sceptical beforehand, thinking what a load of mumbo-jumbo this will be, and yet personally I’m not sceptical about tarot cards and readings, and indulge occasionally. I have also been known to read this and this. The woman made a chart for the network, and it highlighted the strengths of the group that many of us had sensed enough to keep on returning in spite of not harvesting clients. It also looked at the group within the context of what’s happening in the wider world. There are forces in the world that while not excusing us from hard work, help us to see that it’s not just us, but there is a mood. Sometimes we can’t tell if it’s us that’s going a little mad or events out there beyond our control. I have interviewed the business astrologer and will be writing more about it soon. It was fascinating, and I left the networking breakfast after her talk with a clear sense of why I was there. The group offers a place of support where not only business cards, but skills, knowledge and support are harvested.
November 11, 2009...11:13 pm
Business card harvesting the ugly side of networking. Look to stars instead
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5 Comments
November 12, 2009 at 3:30 am
Interesting blog post Marian! I certainly appreciate the exchange of skills, knowledge and support at that regular breakfast too! Its all about building relationships. (Pssst…. its Murwillumbah Business Womens Networking Breakfast)
November 13, 2009 at 8:39 pm
Thanks Olwen.
November 19, 2009 at 1:11 am
I have built several businesses on networking, almost exclusively. I believe networking is about building relationships with a view to doing business together at a later date. I choose to do business with people I like. I won’t support the business of someone I don’t like or trust, I think most people are the same. Getting to know people at networking events helps me make the decision to do business with them or not to.
And apart from that, networking is the best fun you can have while building your business at the same time. I love it & believe in it so much I run FREE networking events on the Gold Coast & Tweed Coast, go to http://www.solutions4success.biz for more details.
November 24, 2009 at 10:44 pm
Thanks Kym, yes it’s definitely better to take the long view, and the events offer a chance to build a relationship.
November 24, 2009 at 10:52 pm
A call came from a timeshare group yesterday referred to me by my “friends”. I met the women once at a networking event, and have never met her husband.
I have long-term friends who have owned timeshare places for years who would never think to refer me, or other friends. Reminded of a networking event I attended in
London a few times where a friendly woman followed up afterwards, and I guessed it was Amway she was pushing. The thing that gets me about these people is they don’t listen
to the people they network with. Listening is very important.